検索


Naoharu Motomura
- 2020年3月10日
- 2 分
買い控えの発生原因
コロナウィルスの世界的流行で、日本も大企業を筆頭にテレワークを推奨し、 東京の街並みが少し穏やかで移動しやすいが、やはりちょっとだけ恐怖感はある。 そんな中、経済成長を鈍化させ、マーケッターたちの頭を悩ますのは買い控え現象。...
34回の閲覧0件のコメント

Naoharu Motomura
- 2019年7月22日
- 3 分
マーケティングにも賞味期限を
マーケティングに賞味期限。
これは、食品関連のマーケティングの内容ではなく、マーケティング・マネジメントに関わる内容である。
15回の閲覧0件のコメント

Naoharu Motomura
- 2019年7月22日
- 2 分
慢性的な人材不足?!
「人材不足」。 この言葉を聞くだけで、辟易とする方は多いだろうが、どんな仕事も人材無くして業務は遂行することはできず、マーケティングも例外ではない。 改めて、お聞きする。 ----------------------------...
11回の閲覧0件のコメント

Naoharu Motomura
- 2019年7月22日
- 3 分
デジタルマーケッターの罠
数字を使いこなすことが、デジタルマーケッターの必要条件であるのだが、
数字で語ることのみに固執しているため、アウトプットに”心がこもってない”人が圧倒的に多い気がする。
11回の閲覧0件のコメント
{"items":["604717d5fb6d23001694f08f","6045d29637ad3e00150c0741","5f02ff75328b98001735ba8a","5e66ef9059473500172d0c70","5e66e5967c2add0017dee692","5d6c700a6ef32e00179d0ee6","5d566f91a9c2310015366976","5d39c07ecafdfd00175948a3","5d36bff5d9d73f0017f07308","5d36b79da748e6001772021f","5d36af1ca748e6001771f625","5d3697a24a810c0017d438a4","5d3696b64b5e380017fd8a78","5d36956cbbc7ce001745b4ec","5d3595eb59835e0150e66cbd","5d3591b1d23146010c36e9b0","5d358ed6d5c0d801b44cb246","5d358324b1607b010235e6c5"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"rotatingScatter":"","chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":true,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"jsonStyleParams":"","gallerySizeType":"px","gallerySizePx":940,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"value":"#BFBFBF"},"showVideoPlayButton":true,"galleryLayout":2,"targetItemSize":940,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":940,"galleryWidth":972,"galleryHeight":0,"scrollBase":0,"height":null}}